About Us
SENDA: Secure financial futures for every kind of life
We’re on a mission
Planning for secure financial futures for families with special needs loved ones is our mission.
And we’d love you to join us on that journey.
We want to transform the advice market in Special Needs Planning. And that starts with you.
Why?
Because families with SEND dependents have very different financial and inheritance planning needs from those families without SEND dependents. If these special needs go undetected by financial and legal advisers, it can lead to SEND dependents being placed in vulnerable situations without appropriate funding and protection during their lifetimes.
SENDA’s purpose is to equip and empower thousands of Professionals with high-quality in-person and online consultancy and training so that they can enable generations of well-prepared, financially secure SEND families by giving the right advice at the right time, critically before SEND dependents become adults.
Our vision is that thousands of families’ and individuals’ lives will be enriched.
Rhiannon Gogh
Founder
Rhiannon is an award-winning Chartered Financial Planner, bestselling author and Founder of SENDA. She has spent the past 10 years helping parents and carers across the UK to navigate the complexities and pitfalls of financial and estate planning for their dependents with special needs, disabilities or mental health disorders. Representing SEND families and helping them ensure they have secure financial futures is what gets her up in the morning.
She is, most importantly, Mum to two great kids, one who is profoundly autistic, and it is this lived experience that drives her passion to help others.
“I want SENDA to be epic”
Ali Fanshawe
Co-Founder
Ali started her career in investment banking before taking on a variety of Strategy roles in blue-chip organisations. Having spent 8 years on a career break, navigating the complexities of the specialist education system for her two children, she set up FizzyKids – an online community for parents and carers of SEND children. Ali met Rhiannon at the start of the SENDA journey and as Co-Founder is driving the operational and strategic direction of the organisation.
She’s fuelled by strong coffee and an unquenchable thirst for fair access to outstanding financial advice and guidance to help make life easier for SEND families.
“This is about making life equitable for everyone“
